McDonald's is a brand that's been in just about everyone's lives since they can remember. So keeping the advertising as fresh as their burgers and fries is important to making people pay attention to and take action. 

Pulled Pork Sandwich launch // To introduce the new pulled pork sandwich we introduced a Pulled Pork Pledge and challenged people on the street to try and say it as many times as they could and fast. We had a Facebook contest, created t-shirts and created a shortage of napkins. 

Mickey D's Deals campaign // 

The Spirit of Kentucky Burger launch // What else do you call a burger that you can't call a Derby Burger. And what else do you call a burger that has bourbon-flavored sauce on it. We got in touch with our Kentucky side with this campaign.