McDonald's is a brand that's been in just about everyone's lives since they can remember. So keeping the advertising as fresh as their burgers and fries is important to making people pay attention to and take action.
McRib Face // How do you relaunch something that’s already been relaunched so many times before? You get saucy with it. That’s what we did with this digital campaign to let people know that the McRib was coming back.
McD's Burger Builder Site // If you want something done right, you have to do it yourself. Well, this site let you do just that - build your own burger. You had your option of various toppings, the amount of meat, the additional toppings and then you got to name your burger. Your masterpiece was put on display for the rest of the world to vote on. If your burger won, it was put on the menu.
Dollar Fries Promotion // McDonald's is known around the world for having the best fries so there was only one way to make them better – make them cheaper. We had some fun with these concepts promoting McDonald's coveted fries for just a buck.
Pulled Pork Sandwich launch // To introduce the new pulled pork sandwich we introduced a Pulled Pork Pledge and challenged people on the street to try and say it as many times as they could and fast. We had a Facebook contest, created t-shirts and created a shortage of napkins.
Mickey D's Deals campaign // McDonald's stock actually goes up during tough times. That tells you a lot about a brand. They're known for value almost as much as for their fries. So we took a common name that people use for McDonald's and added it to a new value menu creating Mickey D's Deals. We created a logo, digital videos/TV spots and digital ads that offered Mickey D's Deals up as something you can count on when you can't count on many other things in life. So far, it's doing great.
The Spirit of Kentucky Burger launch // What else do you call a burger that you can't call a Derby Burger. And what else do you call a burger that has bourbon-flavored sauce on it. We got in touch with our Kentucky side with this campaign.