The Louisville Orchestra made a lot of changes to appeal to a broader, younger audience. They hired a new, very progressive Music Director and Conductor, Teddy Abrams. They changed their programs. They became even more involved in the community. So they needed to make a huge shift in their brand to prove they were a different, invigorated orchestra. We gave them a new logo, a new brand identity, and a new website and brochures complete with templates for their in-house creative team to use. We also did a series of photographs for them to use on collateral and digital.