Simmons Bank is on a roll, buying up other banks and forging into other states from their roots in Little Rock Arkansas. They needed branding and advertising that could not only keep up with them but stay out in front and keep them on their toes with new, innovative ways of getting their name out there.
Brand Guidelines for Apparel
Simmons Bank wanted brand guidelines to help when using their logo and branding on apparel. They didn’t want some preachy, stuffy book, though. They wanted something a bit more playful and fun. So we created the Fun with Bad Stock Photos concept.
Fort Worth Stock Show & Rodeo
Simmons Bank is a huge fan of sports sponsorships and they did it up big in every venue they were attached to. For the FWSS&R they really wanted to get the biggest bang for their buck (pun seriously intended). So we created some exciting animations that filled the arena all around, a 30 second video that ran on the jumbotron, print ads and a VW photobooth van. They definitely had a presence!
