TARC stands for Transit Authority of River City and has been the public transportation company in Louisville, Ky since 1974. They needed a brand overhaul and we gave them just that. Using a familiar location pin, we gave the brand a fresh modern look and feel. The red icon acts as a beacon on the streets letting folks know where they need to go to catch the bus or plan their routes around town. My daughter takes great pride in telling her friends that I did that logo and often counts how many time she sees them on our rides around town.